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7TV GROWTH · THE OPERATING MODEL · FOR FOUNDERS POST-PRODUCT-MARKET-FIT

The GTM engine you have been building one customer at a time now runs as a system.

For founders post-PMF who have raised. Eighteen months of customer acquisition, product hardening, and capital readiness compressed into ninety days — without diluting equity to build the sales motion, the IR apparatus, or the executive layer the alternative path requires.

We do not source founders looking for buyers. We source buyer demand, then match it to founders.

Every conventional accelerator works the same way. Take founder. Try to find buyers. Run the founder through a year of cold outbound, conference appearances, and bridge financing while the buyer pipeline slowly assembles. The founder dilutes equity to fund the search. The buyer never knew they were being searched. Everyone loses time and money in the process.

SevenTrain operates in the opposite direction. Our buyer network — Fortune 500 enterprises in BFSI, capital markets, CX, and commerce; general contractors, owners, developers, OEMs, and materials companies in the built world — tells us what they are actively procuring. We reverse-engineer from buyer demand to the startups whose innovation matches the gap. The founder we engage with is already aligned to active demand before the first meeting takes place.

This compresses the time from founder innovation to enterprise adoption by 60 to 80 percent. The founder benefits because they do not dilute equity building a sales motion that takes eighteen months to bear fruit. The buyer benefits because the right innovation reaches them faster than their procurement architecture would normally surface. SevenTrain captures economic value at the GTM layer rather than the equity layer. The founder keeps more of their company. The buyer gets the solution sooner. The flywheel compounds.

“SevenTrain captures economic value at the GTM layer rather than the equity layer. The founder keeps more of their company.
THE 90-DAY ROTATION · SIX NODES · ONE FOUNDER OUTCOME

The same operating mechanism runs inside every vector. Different operators. Same mechanics.

FOUNDER
01
SOURCE
startups
02
MATCH
buyer demand
03
PILOT
close deals
04
CODIFY
playbook
05
CAPITALIZE
investor track
06
COMPOUND
next rotation
CUSTOMERS
CAPITAL
PRODUCT

Each node is owned by a named operator. Each rotation produces measurable outcomes. Every closed pilot becomes a referenceable customer. Every engagement leaves a reusable playbook. Every cycle is faster than the last. Run the investor track in parallel with the customer track — fundable and sellable, same wheel.

Three Operators · Three Superpowers

The operators who run the flywheel.

OPERATOR 01
LISA KELLY · GTM Lead, AEC
The Door-Opener · Brings the buyers, closes the deals
  • Twenty years inside ConTech — procurement reality, project phases, decision architecture
  • C-suite relationships across GCs, owners, developers, OEMs, materials companies
  • Judgment on founder-market fit twenty years of experience produces
  • Previously led growth at EarthCam · Harvard ALM
Owns: Buyers & Revenue (Flywheel Nodes 02 & 03)
OPERATOR 03
VIKAL KAPOOR · Founding Partner
The Architect · Builds the playbook everyone runs
  • Twenty-five years of institutional capital markets execution — JPMorgan, Bloomberg, Deutsche Bank, Bank of America, WEF
  • AI architecture and deployment intelligence from both sides — what companies build and what buyers procure
  • Term sheet negotiation, valuation defense, CFO playbook, cap table modeling
  • The Intelligence Wars editorial authority · 15 years of operator history in intelligence systems
Owns: Strategy & Structure (Flywheel Nodes 04, 05, 06)
Eight Founder Commitments

What the founder receives.

01
LISA
Three Named C-Suite Doors Inside 30 Days
Twenty years of relationships across Suffolk, Skanska, Turner, Mortenson, owners, developers, OEMs. You enter with Lisa in the room, at the right project phase, in front of the buyer who can actually approve procurement.
02
LISA + VIKAL
Pilot Structures That Convert to Contracts
Engineered for procurement — success metrics the committee can approve, pricing aligned to budget cycles. The structure that prevents the stall between “pilot worked” and “contract signed.”
03
VIKAL
A Repeatable Motion, Codified
Pricing architecture, sales playbook, pilot template, buyer-conversation script — codified for the founder’s company. The playbook stays with the founder when SevenTrain’s engagement is done.
04
JAINISH + VIKAL
Investors Lined Up in Parallel
VC syndicate intelligence aligned to a16z’s Physical AI thesis. Family offices. American Dynamism allocators. The investor sees deployed proof — not projections.
05
VIKAL
Founder-Friendly Terms, Protected
Institutional capital markets execution drawn from twenty-five years across JPMorgan, Bloomberg, Deutsche Bank, Bank of America, WEF. CFO playbook, term sheet negotiation, valuation defense, cap table modeling.
06
SEVENTRAIN IR
Global Investor Reach, Activated
Juliana Innecco (LatAm), Michele Pittarello (MENA & Europe), the US family office network. The IR apparatus institutional firms charge 5–7% placement fees for — included in the 7TV Growth engagement.
07
THE PLATFORM
Cross-Vertical Signal · Three Frontiers
What AI-native firms learn at the BFSI decision layer feeds back into AEC positioning. What enterprise buyers procure across Fortune 500 informs every founder we engage. The founder is not in a vertical silo — they are in a cross-vertical Decision Intelligence platform.
08
THE DISCIPLINE
Concentrated, By Design
A small number of founder engagements at any time. The buyer network’s value compounds across the cohort but degrades if over-allocated. The founder is not one of forty companies competing for our attention — they are one of a handful we operate alongside.

When the founder is ready, SevenTrain executes the acquisition.

The flywheel does not end at the next round. For founders who reach the acquisition window — whether to a strategic, to private equity, or through a structured exit — SevenTrain operates the M&A advisory function with the same discipline that runs the GTM engagement. Acquisition execution when the founder is ready, drawing on twenty-five years of capital markets and institutional M&A experience across JPMorgan, Bloomberg, Deutsche Bank, and Bank of America.

The same operators who built the buyer relationships and structured the customer wins now sit on the founder’s side of the table when the strategic comes to the door. Valuation defense. Deal architecture. Diligence coordination. Negotiation discipline. The founder is represented by the operator who has watched the company compound from pilot to category position. No external banker can do what this team can do at this stage of the relationship.

“You have done the hardest part — built a product enterprise buyers need. Now you need a flywheel that compounds what you have built into a category outcome. That is exactly what 7TV Growth is engineered to deliver.”

By approval only. Selective engagements. The conversation starts at ir@seventrainventures.com

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